Case 10 · Marketplace · 2020
Kindy.pl
Kindy.pl was a marketplace for finding babysitters, cleaners and pet walkers. I designed both sides around three verification levels you could see before hiring anyone.
- Role
- UX Lead & UI Designer, end to end, over 2 months in 2020
- Team
- 1 product owner and 2 developers, in a 4-person product team · Figma, Miro
- verification levels, shown on helper cards and in filters, messages and reviews
- 3
- sides designed end to end: clients and the helpers they hire
- 2
- the year I led UX and UI on Kindy
- 2020
01
The product was trust
Would you let a stranger from the internet mind your kids? I started there: what people expected, and what competing platforms did about it. That told me what Kindy had to beat. The homepage put it head to head with the grey zone, the informal market.
The homepage, with Kindy and the grey zone compared row by row: pool of helpers, safety, quality.
02
Both sides got their own flows
Clients could search and filter, or post a job ad and let helpers come to them. The helper form asked which districts they’d cover, and adding a phone number gave them access to job ads. Only the first name was shown publicly. I still asked for the surname, for safety.
The helper’s own settings, with the service area shown on a map of Warsaw.
03
Each level opened something up
Phone and email first, then identity, then references. I put the level on helper cards as a row of shields and made it a search filter. Helpers had their own reason to verify: identity let them answer every job ad, and references put them at the top of search.
What each level checks, and what it gives the helper.
04
The level stayed in view
Each conversation was labelled with its job ad or enquiry, and the helper’s shields sat right beside the thread. The review form showed them too. I split the rating into punctuality, communication, thoroughness and speed, plus a box for an overall comment.
The client’s inbox: conversations labelled by job ad, and the helper’s shields in the side card.
05
Access packages opened contact details
I laid out the same flows for a phone. You’d sign up with a social login or email, and helpers looking for work had their own link. The account itself was free. You’d pay for an access package that opened helpers’ contact details for a week or longer.
Client sign-up first.
Then an access package.
Looking back
With a short runway and a small team, I had to design all three levels in one go. Next time we’d ship the phone and email level alone and let real parents test the shields on actual bookings before building the slower checks.